A Better Approach To Marketing
Nexa creates inbound marketing that your customers will love. Rather than interrupting them with unwanted advertising, we attract your ideal customers with helpful content, convert them to leads with valuable resources, and nurture them into loyal customers.
Attract your ideal visitors
Attracting the right visitors to your website is essential. We attract your ideal visitors by crafting relevant and actionable content to help visitors understand their needs.
Nurture leads into customers
Not every lead is ready to buy just yet. Once a visitor is converted to a lead, we nurture them through the decision process until they are sales-ready.
Convert visitors into leads
To convert visitors into leads, your website must provide a clear reason for them to share their information with you. We help capture this with content offers and lead pages.
Delight customers into promoters
Great businesses don’t just make customers, they make promoters. We delight your customers with ongoing premium offers through social media and personalized email.
Chart your marketing strategy
Are you confident that your marketing budget is spent on activities with the most value? For most organizations, the answer is no. At Nexa, we will work with you to develop a clear understanding of your customer’s preferences and behavior. These insights are then directly applied to a systematic calendar of inbound marketing activities that are measured and refined on an ongoing basis.
Design remarkable experiences
Your marketing strategy is only as strong as its implementation. Our designers work closely with each inbound marketing consultant to ensure your visual assets are aligned with your core brand and overall marketing strategy. Regardless of your budget, our goal is to design remarkable experiences that will attract your ideal customer.
Create content that converts
Content is an essential component of your inbound marketing program. Written content such as blog posts, eBooks, and white-papers are often the first interaction you’ll have with a prospective customer. Our brand journalists work with you to plan and publish custom content that will attract your ideal visitors and convert them into leads.
Nurture leads into customers
New leads pass through a set of stages before they are ready to make a purchase decision. We call this process the Buyer’s Journey. By identifying where each lead is within the Buyer’s Journey, we can offer them relevant content that’s tailored to their needs and push them closer to their purchase decision. We use lead scoring and automated marketing workflows to ensure that no lead is left behind.
Measure and optimize performance
If you can’t measure your marketing, you can’t manage it. Therefore, everything we do is measured against predefined goals each month, quarter, and year. This approach ensures your marketing dollars are invested wisely. Each month, we report the performance of our inbound marketing activities and optimize our efforts accordingly.